Radio and television On-Line – Satellite news of telecasting

Since May, 1st channels "Fighters", «India of TV», «Interesting TV», «TV Comedy», «TV Kitchen», "Lja-minor" are included in researches TNS Gallup Media, «it is a lot of TV», «TV Parkway» and «365 days of TV».

As has informed the Media atlas department to public relations of "Red of Media», till May of this year special measurements of spectator audience of the majority of TV channels «Red of Media» were spent only by research company "GfK-Rus". Since May, 1st nine more channels get to researches. While behind frameworks of regular studying remain «HD Life» and «Russian night». Both channels are specific enough and demand non-standard criteria of research. Пока за рамками систематического изучения остаются «HD Life» и «Русская ночь». Оба канала являются достаточно специфическими и требуют нестандартных критериев исследования.

According to the deputy director on TV-researches TNS Gallup Media of Xenia Achkasovoj, the audience of TV channels «Red of Media» will be measured on the all-Russian sample by a method of personal interviews that will allow to receive the information on knowledge, reception and audience coverage, and also on level of its loyalty and socially-demographic structure.

Making comments on event, the general director of TV channels of holding «Red of Media» the Novel Stoljarsky has noticed that the company waited for this decision from TNS Gallup Media: «the Mullions-strong and constantly growing audience of our TV channels couldn't remain not noticed by media researchers. It is assured that results which will receive Gallup, will raise appeal of our channels as advertizing carriers». Уверен, что результаты, которые получит Gallup, повысят привлекательность наших каналов как рекламных носителей».

About TV channels «Red of Media» company TNS Gallup Media plans to receive the first data in August of current year. The information will be published within the limits of project TV Index Plus.

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